I keep observing that many B2B companies struggle to shine with entertaining and engaging stories across the evolving variety of social media channels. My portfolio includes persona-oriented content marketing and community management for technically-oriented audiences.
What differentiates B2B from B2C social media management? For me, it is making technical, complex topics exciting for diverse audiences; it is finding the right balance between trend or hype topics and factual, technical issues; it is setting the right tone – entertaining but realistic, down-to-earth but not boring.
Most importantly, together with my customers, I am striving for engagement and exchange, because this is what social media is all about. I offer hands-on support – not only for established Western social media channels like LinkedIn or Instagram, but also for WeChat, the must-have app to address Chinese audiences.
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